Fort Lauderdale, FL 33316
Coming Soon to Beach Place – April 2019
Beachside gym relocating open-air workouts to The Gallery at Beach Place
The dumbbells were re-racked and the yoga mats re-rolled for the final time on The Gym Fort Lauderdale Beach’s iconic rooftop workout space at the Aquatic Center Plaza last month, as a looming hotel project forced the eviction of the longtime beachside business.
But The Gym’s profile is poised to swell amid the margarita bars, apparel shops and seafood restaurants that populate the city’s core beachfront resort area. Thor Equities, leasing agent for The Gallery at Beach Place just north of the intersection of State Road A1A and Las Olas Boulevard, recently announced the gym has signed a 10-year lease and will relocate to a 5,000-square-foot space on the plaza’s first floor.
The space comes with an open-air terrace area used by its former tenant, Tequila Joe’s, for dining and a tiki bar. Despite it not being the breezy rooftop environment of its former home — it resembles more of an outdoor atrium — owner Jodi Goldstein said she plans to continue The Gym’s outdoor workout tradition by holding spin classes and “boot camp” training sessions in the space. It’s unlikely to become Muscle Beach at Beach Place, Goldstein said, because leaving benches and racks of weights accessible to pedestrians walking through the plaza would be a liability. But she hopes attention created by the outdoor group classes will help generate sales of the healthy smoothies, juices and grab-and-go lunches she plans to sell.
Goldstein expects it will take about six months to prepare the space for use as a gym. She’s not thrilled about having to leave the Aquatic Center Plaza, where the gym operated for some 30 years first as Oceanside Health Club and then The Zoo before adopting its current name.
She said she bought the business two years ago knowing it would have to relocate. “It’s been hanging over my head like a big, dark cloud,” she said. Still, she expects most of the gym’s 550 members to rejoin after the gym reopens at the new site. “We’ll have to rebuild from zero, because I had to cancel and refund our members,” she said.
Members enjoy the gym’s family atmosphere, and beachside residents appreciate having access to a gym close by, she said. Plus, the new site should be more noticeable to vacationers, who make up the majority of the gym’s income by buying day passes and short-term memberships.
As for saying goodbye to the old site and the ocean view from the rooftop workout space, Goldstein said, “It’s an unfortunate situation, but we have to accept it and look forward and not backward.”
Original Article in the Sun Sentinel