Sonesta Fort Lauderdale Names Jessica Quiroz Property DSM

Sonesta Fort Lauderdale Beach today announced the promotion of Jessica Quiroz to director of sales and marketing. In her new role, Quiroz is now responsible for the successful execution of the hotel’s sales and marketing strategy for all revenue generating areas, as well as overseeing the property’s advertising, public relations, social media and direct sales initiatives.

“Jessica has been a tremendous asset to Sonesta Fort Lauderdale Beach since joining our team in 2014, and has made quite an impact within that time, so we are thrilled to announce this promotion” said Eduardo Fernandez, the hotel’s general manager. “Jessica’s ability to not only cultivate relationships with those around her, but translate them into results for the hotel, have helped position her perfectly for this new leadership role.”

Most recently, Quiroz served as the hotel’s transient sales manager, a position in which she maintained and grew local and national corporate accounts through relationship building with travel agent professionals and groups. Prior to joining the Sonesta Fort Lauderdale team, Quiroz served as director of sales and marketing for Element by Westin Miami International Airport. She has also held various other positions within the hospitality industry through her 23-year career, including working for Marriott International, InterContinental Hotel Group and John Q. Hammonds Hotels & Resorts.

To learn more about Sonesta Fort Lauderdale Beach, current offers or to make reservations, visit or call 954-315-1460. For the latest news and information, become a fan on Facebook or follow the hotel on Twitter and Instagram @SonestaFtLaud.

About Sonesta Fort Lauderdale Beach

The AAA Four Diamond-rated oceanfront Sonesta Fort Lauderdale Beach, features 240 guest rooms including 24 spectacular suites, all of which boast panoramic views of the seven-mile stretch of Fort Lauderdale Beach. This oceanfront hotel provides a new level of hospitality to the Fort Lauderdale market by offering travelers a sense of place, not just a place to stay. Catering to both business and leisure travelers, the hotel is centrally located on the corner of Sunrise Boulevard and A1A only 8 miles from Fort Lauderdale/Hollywood International Airport and just minutes from the Las Olas Arts & Entertainment District and Port Everglades. Sonesta Fort Lauderdale Beach offers an authentic, local experience to guests and locals alike, brought to life through the brand’s signature Food is Art, Liquid Art and Daily Delights programs.