Making A Splash

Dancing, feasting and drinking amidst an endless supply of sunlight. While it may sound like a typical day on Fort Lauderdale Beach, these are some of the ways the Swedish usher in one of their most celebrated holidays, Midsommar.

In recognition of midsommar and the start of the summer season, Absolut Vodka brings the spirit of Sweden to Fort Lauderdale's famed coastline, by presenting, MIDSOMMAR SPLASH on Fort Lauderdale Beach in conjunction with the launch of the new Absolut Juice Strawberry and Absolut Juice Apple vodkas.

Taking place throughout the months of July and August, a myriad of unique experiences await, ranging from pop up pool parties and beach sweeps to craft, cocktail and culinary experiences, yoga happy hours, movie nights and more. The full calendar of events, activities and experiences will be released on Midsummer Eve, June 20.

Sign up today to be amongst the first to receive exclusive invites to the parties. All registrants have the chance to win complimentary admission for two to every ticketed event and VIP experience, as well as special prize packages.