This holiday season, travelers visiting W Fort Lauderdale should be prepared to be smartphone camera-ready. The beachfront resort is amping up their holiday spirit with an interactive “Elfie” social media contest. Putting a spin on the “selfie” digital phenomenon, guests and visitors will find selfie-ready mirrors throughout the property designed with interactive elf-themed vignettes. As a bonus for sharing your festive selfie, guests will also have the opportunity to win a two-night stay including bottle service at Gerber Group’s Living Room or Whiskey Blue, brunch for two at Steak 954, a blissage 49 at bliss spa Fort Lauderdale and a hair service at Ted Gibson Salon.

Recently named Oxford Dictionary’s word of the year, a “selfie” is a photo that one takes of oneself, typically with a smartphone and uploads to social media. Language research conducted done by Oxford Dictionary found that the frequency of the word “selfie” has increased by 17,000 percent since this time last year.

“Elfie”-ready mirrors will be sporadically located throughout the property including Gerber Group’s Living Room, Stephen Starr’s Steak954, bliss spa fort lauderdale, and in other public spaces. (Beware of photo bombers!) From the resort’s unisex bathrooms for everyone’s beloved bathroom selfie, to the lifts and all the little nooks in between, elfie photo opps include balancing on a jumbo ornament, cozying up next to a snowman and many more. To enter the competition, participants simply showcase their best “duckface” and upload their “elfie” to Instagram, Facebook or Twitter using hashtags #wfortlauderdale and #bringthebright. For inspiration, travelers should be sure to follow the property’s own Instagram account at where select “elfies” will be shared.

Along with the festive elf-themed mirrors, W Fort Lauderdale will also have a sparkling holiday tree that will amplify, reflect and refract light through its ultra-modern mirror design, as part of the brand’s “Bring the Bright” holiday theme.



THE SCOOP: Tis’ the season to … show us your ‘eflie! We invite you to stop by and take in the scene as festive music fills the Living Room and our new holiday tree and décor reflect the holiday mood. Literally! Our mirrored tree is stirring up some excitement this holiday season, amping up the spirit with reflections of everything merry. And where there is a mirror there are selfie being taken! Show us how you Bring the Bright this holiday with your favorite selfie photo with one of our ‘elf-inspired’ mirror displays throughout the hotel.

TO ENTER: simply post your photo to Instagram (@wfortlauderdale) with the hashtags #BringtheBright and #WFortLauderdale for a chance to win a W Fort Lauderdale getaway! The photo must include an elf mirror display and the previously mentioned hastags; photos must be taken on property at W Fort Lauderdale.

TO WIN: take the best shot! The winner will be selected at random.


Accepting Entries through January 1, 2014
Winner announced by January 10, 2013


  • Submissions must be received via with the hashtags #BringtheBright and #WFortLauderdale
  • Photo must be taken at W Fort Lauderdale hotel, showing how the contestant Bring the Bright this holiday season; using the elf mirror displays. Photo should include the Hotel’s elf displays.
  • There is no limit as to how many times you can enter.
  • Must be 18 or older to enter; by entering the entrant is verifying they are at least 18 years of age
  • The following are grounds for disqualification: photos that feature in appropriate content; photos that do not include the required hashtag; photos not taken at W Fort Lauderdale. All submissions become property of W Fort Lauderdale.
  • By submitting a photo, the entrant is confirming they hold the rights to the photo, and is granting W Fort Lauderdale rights to the photo for use as they see fit in online and print
  • Winner receives a two-night stay at W Fort Lauderdale; rules and restrictions may apply. Gift certificate is based on availability and covers room and tax only; guest is responsible for all incidentals. All additional winnings are based on availability. Must be 21 and older to consume alcohol. Gratuities not included. Guest is responsible for making appointments/reservations at all hotel outlets.
  • W Fort Lauderdale reserves the right to alter, or end the contest at any time without notice. W Fort Lauderdale is not responsible for typographical errors.
  • Employees of or affiliated with W Fort Lauderdale may enter photos, but are not eligible to win.

About W Fort Lauderdale:

Perfectly positioned directly on Fort Lauderdale Beach overlooking the crystal blue Atlantic Waters, W Fort Lauderdale resort is South Florida’s “it” spot featuring 517 modern chic guest rooms including 171 lavish condo-hotel residences, two infinity pools with cabanas, Stephen Starr’s STEAK954, Gerber Group’s infamous Whiskey Blue, Living Room and WET, the massage-mecca bliss spa, and the only Ted Gibson salon outside of New York City. For more information on W Fort Lauderdale, call (954) 414-8200 or visit